How Can Entrepreneurs Use a Build in Public Strategy to Grow Their Business? : archival research based on publicly available relevant secondary data

Abstract

The Build in Public Entrepreneurial Strategy is becoming increasingly common in the entrepreneurial world. Some entrepreneurs use it to promote their business through values such as authenticity and trust. This study wants to investigate the Build in Public Entrepreneurial Approach and what are the possible positive and negative aspects of applying it. To fulfil the research objective, this study is based on archival research. Furthermore, it necessitated the collection of numerous relevant secondary data to assure the pertinence of the results and is based on a SWOT analysis as a research framework to study the Build in Public Entrepreneurial Approach. These relevant secondary sources show that the Build in Public Strategy has both positive and negative aspects. However, the opportunities generated by its utilization are more significant than the weaknesses or the threats. Results highlight that the Build in Public Entrepreneurial Approach has, if well executed, a positive impact on a business and can help it to grow by valuing authenticity, trust, credibility and community management. A more thorough analysis, including various success and failure stories behind the use of the Build in Public Entrepreneurial Approach, could be done in the future. Furthermore, interviews with entrepreneurs who use this strategy may also be a valuable contribution to both practition ers and academics interested in this topic.