Social media impact on small business promotion
Dektiariova, Anastasija (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404298256
https://urn.fi/URN:NBN:fi:amk-202404298256
Tiivistelmä
The thesis delves into the transformative impact of globalization on small businesses, particularly in the realm of social media utilization for growth and promotion. In this world of technological advance, social media has emerged as a vibrant arena for discovering new customers and evolving trade processes. Small businesses are now actively transitioning to the online format, bravely competing with large enterprises for potential clients. This shift, once unimaginable, is now a beacon of hope, promising a level playing field for all.
However, the young generation, being discerning consumers, are not easily swayed by every advertisement they encounter. The saturation of various ad campaigns poses a challenge in capturing their attention. Yet, this challenge can be overcome by understanding our target audience, effectively utilizing different social media platforms, and recognizing the unique advantages of each. This knowledge empowers us to craft strategies that resonate with our audience, leading to success.
The thesis provides detailed data from conducted research and interview. Survey data was collected from students, entrepreneurs, and people who own small businesses or plan to establish one. This approach allowed the author to collect more than 100 opinions on essential thesis questions. Through the research, small business insights are discovered and a deeper look can be taken to explore the influence social media has on small business layer and what strategies can be effectively used. The combination of IT, marketing, and personal experience of the author results in the revelation of product and marketing correlation, in addition to the outstanding results and conclusion of the thesis.
The thesis also summarizes the major points of the thesis, which are stated in the conclusion. As stated, the future of small businesses is predetermined by moving all activities to a digital format and focusing on the potential of social media for promoting the company and its services.
However, the young generation, being discerning consumers, are not easily swayed by every advertisement they encounter. The saturation of various ad campaigns poses a challenge in capturing their attention. Yet, this challenge can be overcome by understanding our target audience, effectively utilizing different social media platforms, and recognizing the unique advantages of each. This knowledge empowers us to craft strategies that resonate with our audience, leading to success.
The thesis provides detailed data from conducted research and interview. Survey data was collected from students, entrepreneurs, and people who own small businesses or plan to establish one. This approach allowed the author to collect more than 100 opinions on essential thesis questions. Through the research, small business insights are discovered and a deeper look can be taken to explore the influence social media has on small business layer and what strategies can be effectively used. The combination of IT, marketing, and personal experience of the author results in the revelation of product and marketing correlation, in addition to the outstanding results and conclusion of the thesis.
The thesis also summarizes the major points of the thesis, which are stated in the conclusion. As stated, the future of small businesses is predetermined by moving all activities to a digital format and focusing on the potential of social media for promoting the company and its services.