Designing a cuisine tour of central Vietnam for millennial customers
Tran, Tam (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202405039107
https://urn.fi/URN:NBN:fi:amk-202405039107
Tiivistelmä
Culinary tourism is emerging as a popular trend, attracting more and more attention from tourists around the world. Exploring local cuisine not only provides an enjoyable culinary experience, but also plays an important role in cultivating a deeper appreciation of each local culture and way of life.
Vietnam is an attractive tourist destination, attracting tourists around the world with its diverse landscape, rich history, and attractive cuisine. Central Vietnam is famous for its diverse attractions, from pristine beaches and stunning landscapes to important historical and cultural sites. Although there are many delicious dishes in the region, there is a lack of special tours that highlight the culinary treasures of this place.
To fill this gap in the market, the author has cooperated with Vietmark Company, a famous travel service provider headquartered in Ho Chi Minh City, Vietnam. The author was tasked with designing 3 days, 2 nights itinerary tailored to the Millennial demographic, with a focus on diverse culinary experiences.
The thesis started in October 2023 and completed in April 2024. The author used academic literature, and articles along with the method of non participant observation. These things are combined with the author's own knowledge, experience, and actual trips to develop the thesis and design the product for the 3 days trip. Details of the tour are presented in brochures created with Canva and PowerPoint. In the conclusion of the thesis, proposals to promote culinary tourism are presented with the aim of promoting the local and Vietnamese tourism industry.
Vietnam is an attractive tourist destination, attracting tourists around the world with its diverse landscape, rich history, and attractive cuisine. Central Vietnam is famous for its diverse attractions, from pristine beaches and stunning landscapes to important historical and cultural sites. Although there are many delicious dishes in the region, there is a lack of special tours that highlight the culinary treasures of this place.
To fill this gap in the market, the author has cooperated with Vietmark Company, a famous travel service provider headquartered in Ho Chi Minh City, Vietnam. The author was tasked with designing 3 days, 2 nights itinerary tailored to the Millennial demographic, with a focus on diverse culinary experiences.
The thesis started in October 2023 and completed in April 2024. The author used academic literature, and articles along with the method of non participant observation. These things are combined with the author's own knowledge, experience, and actual trips to develop the thesis and design the product for the 3 days trip. Details of the tour are presented in brochures created with Canva and PowerPoint. In the conclusion of the thesis, proposals to promote culinary tourism are presented with the aim of promoting the local and Vietnamese tourism industry.