The integration of hybrid business model strategies and technologies about LCCs and FSCs

Abstract

The COVID-19 pandemic has had an unprecedented impact on the global economy, with the aviation industry being particularly affected as a crucial part of international transportation. Not only has the pandemic significantly reduced global travel demand, but it has also forced airlines to face unprecedented operational challenges, leading them to reevaluate and adjust their business models. In this context, both the traditional full-service carrier (FSC) and low-cost carrier (LCC) models have shown their limitations and challenges. Meanwhile, a new emerging hybrid business model has started to emerge, integrating the high service level of FSCs with the cost efficiency advantages of LCCs, better catering to the diversified needs of consumers in the mod-ern economic environment.

This article aims to delve into the core characteristics of the hybrid model and its competitive advantages in the current market environment. Through comparative analysis of the strategies and performance of FSCs and LCCs, this article explores how the hybrid model can leverage market changes to achieve growth during the pandemic and its adaptability and sustainability under different market conditions. Furthermore, this article will also discuss the key requirements for implementing the hybrid model, including market positioning, cost management, and service innovation, and validate its practical effectiveness and feasibility through empirical market re-search. Therefore, the purpose of this article is to explore the feasibility of United Airlines' hybrid business model and the conditions that a hybrid business model needs to have.

Through systematic theoretical analysis and empirical research, this article hopes to provide strategic insights for the aviation industry, helping industry professionals understand the potential value and implementation complexity of the hybrid model, and providing guidance for airlines' strategic adjustments in the post-pandemic era. The ultimate goal of this study is to evaluate the effectiveness of the hybrid business model and explore its potential for sustainable development in the modern aviation market.

This article will explore the potential of United Airlines' hybrid business model through the example of ANA and Delta Air Lines.