The tourism business in northern part of Pakistan: swot analysis

Abstract

This thesis evaluated the industry's potential, threats, weaknesses, and strengths by conducting a thor ough SWOT analysis of the tourism business in Pakistan's northern region. The research findings in dicate that Northern Pakistan, owing to its remarkable natural scenery, rich cultural legacy, and im portant historical locations, presents significant opportunities for the growth of a thriving tourism sec tor. Despite these advantages, the region's tourism industry has not grown as much as it should due to issues including poor infrastructure, unstable political environments, and a dearth of efficient market ing techniques.

Using both primary and secondary data sources, the research used a mixed-methods approach to ob tain a comprehensive picture of the industry dynamics. Business owners, government representatives, and travellers were among the stakeholders in the tourism sector surveyed, and the results yielded in sightful information about the present and potential futures of tourism in Northern Pakistan. The re sults indicated that the region might become much more appealing to domestic and foreign tourists by investing in digital marketing, upgrading infrastructure, and strengthening security protocols. The re port also emphasised how crucial sustainable tourism methods are to maintaining Northern Pakistan's natural beauty and cultural authenticity.

The thesis ends by providing stakeholders with strategic advice on how to take advantage of the op portunities and overcome the obstacles in order to support the tourism industry's sustainable growth and development in Northern Pakistan.