A sustainable fuel strategy for airlines

Abstract

The aviation industry is currently standing at a historic crossroads. With a growing global awareness of environmental protection, the aviation industry is also seeking ways to transform traditional business practices into more environmentally friendly and sustainable models. However, the current demand crisis, especially influenced by global climate change and sustainable development trends, is forcing airlines to undergo deeper structural adjustments. In this context, many airlines are actively exploring the path to zero emissions. This is not only a response to the market but also an investment in future sustainable development.

Based on this, the transformation of aviation towards zero carbon emissions could potentially help Chinese companies enter previously unexplored areas, achieving breakthroughs in business scale and strength. In the long run, the aviation industry's net zero emissions, along with efforts from other industries, will create a better future for humanity, with the sustainable development of the aviation industry being the foundation for this future. In the medium to short term, achieving net zero emissions will reshape the industry landscape and bring anticipated tangible benefits to innovators. However, this goal also faces threats in terms of technological feasibility, economic feasibility, and policy feasibility.