Research on performance management of ground service staff in Xiamen Airlines

Abstract

Within the framework of human resource management, performance management plays a central role. With the rapid progress of the economy, civil air travel is gradually becoming more popular and its market share is expanding. Air travelers are increasingly demanding service experience, and ground staff, as the first line of contact between airlines and travelers, have a direct impact on the overall satisfaction of travelers in terms of service quality. Therefore, an effective performance appraisal mechanism is crucial to motivate employees and improve service levels, which helps airlines maintain their advantages in the fierce market competition. In order to achieve this purpose, airlines must analyze the current performance evaluation system in depth and implement corresponding improvement measures. Such a reform can not only promote the improvement of individual employee performance, but also enhance the service quality and market competitiveness of the whole airline.