Research on the Pricing Mechanism of the Chongqing Specialty Shop at Chongqing Jiangbei International Airport

Abstract

With the vigorous development of globalization and tourism, the airport has gradually become an important window to show the urban culture and characteristics. Chongqing CKG Airport, as a transportation hub in southwest China, receives a large number of domestic and foreign passengers every year. As an important commercial facility in the airport, specialty stores play an important role in promoting local culture and characteristic products. The reasonable pricing strategy is not only related to the economic benefits of the store, but also directly affects the consumption experience of passengers and the cognition of local specialties. Therefore, this paper aims to deeply study the pricing strategy of local specialty stores in Chongqing CKG airport terminal building, provide scientific pricing basis for airports and specialty stores, and promote the spread of local culture and the development of tourism economy.