IMPROVING THE VISIBILITY OF KOKKOLA AREA AT KOKKOLA – PIETARSAARI AIRPORT : How to promote the area for visitors

Abstract

In this thesis the main focus is on finding solutions for improving the promotion of Kokkola area at Kokkola-Pietarsaari airport. In the theoretical part marketing and local economic development are brought up. The theoretical framework is applied in the empirical part to support the ideas and plans. To get a more realistic picture about what needs to be done, interviews were conducted with the people that are involved in the business. Furthermore, the effect of financial matters has been analyzed in the thesis. Thus, the given solutions include also the financial point of view. Other airports have also been studied for inspiration and new ideas. The thesis aims to report solutions that could help the area get to better visibility at the airport and improve their economy in form of tourism. It has been only one aspect of the improvements that the airport has been going through.