Comics and fine art : marketing and branding tools for the visual artist
Pitkäsalo, Jan (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024051612660
https://urn.fi/URN:NBN:fi:amk-2024051612660
Tiivistelmä
The main objective of this study was to gather information about how the methods used to sell comic books and fine art could offer a new, more effective business strategy for visual artists. To compare selling fine art pieces to selling comics, certain expressive comic book works were selected. The purpose of the study was also to research elitism in the contemporary art industry, and how the value of different visual arts is categorised into highbrow and lowbrow.
The established concepts were harvested from existing literature and were used as a theoretical framework. The practical part of the study was executed as a case study by producing a sequential art piece that works as a concept for a graphic novel but could also be exhibited in a fine art setting.
These results suggest that comic book artists use effective tools like crowd-funding, selling merchandise and doing commission work that fine artists do not take advantage of. The reluctance to use said tools comes from the rules set by the fine art community, and its focus on value. The value of an artwork can be determined by the context that the work is sold in, which includes the environment and the targeted audience. The main properties of artistic value can all suffer or be enhanced according to what method is used to produce and sell art.
Further research on the topic is required to reach a better understanding of what is the best way to successfully work as a visual artist. The visual arts communities have deep-rooted systems that divide artists into different categories. In this new age of working in the arts, it is essential to show how making a living as an artist in an effective way could be sustainable without restraining artistic integrity.
The established concepts were harvested from existing literature and were used as a theoretical framework. The practical part of the study was executed as a case study by producing a sequential art piece that works as a concept for a graphic novel but could also be exhibited in a fine art setting.
These results suggest that comic book artists use effective tools like crowd-funding, selling merchandise and doing commission work that fine artists do not take advantage of. The reluctance to use said tools comes from the rules set by the fine art community, and its focus on value. The value of an artwork can be determined by the context that the work is sold in, which includes the environment and the targeted audience. The main properties of artistic value can all suffer or be enhanced according to what method is used to produce and sell art.
Further research on the topic is required to reach a better understanding of what is the best way to successfully work as a visual artist. The visual arts communities have deep-rooted systems that divide artists into different categories. In this new age of working in the arts, it is essential to show how making a living as an artist in an effective way could be sustainable without restraining artistic integrity.