An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
Ghimire, Srijana Kumari (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052013645
https://urn.fi/URN:NBN:fi:amk-2024052013645
Tiivistelmä
The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its convenience and time-saving feature, businesses have started to call them/label themselves and use different strategies to influence the decision making of the customers during online shopping.
This thesis begins an extensive investigation intended to unravel the complex web of influences that direct customers in their online purchasing decisions, using the case study of Mantra Craft Store as a focal point. An excellent place to examine the many factors influencing customer decisions in the context of an e-commerce platform offering craft products is Mantra Craft Store, a well-known player in the online retail space.
The research part of the thesis was done by using both qualitative and quantitative methods. The data were collected through an online survey and offline interview with people of Mantra Craft Store and e external digital marketing customers and experts in Nepal.
The main objective of this research is to provide insight into the variety of elements influencing customers' decision-making processes when they engage with the online store of Mantra Craft Store. Through exploring these factors, which include behavioural and psychological elements as well as technical developments and marketing tactics, this study aims to offer priceless insights for both academia and industry.
This thesis begins an extensive investigation intended to unravel the complex web of influences that direct customers in their online purchasing decisions, using the case study of Mantra Craft Store as a focal point. An excellent place to examine the many factors influencing customer decisions in the context of an e-commerce platform offering craft products is Mantra Craft Store, a well-known player in the online retail space.
The research part of the thesis was done by using both qualitative and quantitative methods. The data were collected through an online survey and offline interview with people of Mantra Craft Store and e external digital marketing customers and experts in Nepal.
The main objective of this research is to provide insight into the variety of elements influencing customers' decision-making processes when they engage with the online store of Mantra Craft Store. Through exploring these factors, which include behavioural and psychological elements as well as technical developments and marketing tactics, this study aims to offer priceless insights for both academia and industry.