Building Branding with Unique Marketing Strategies for Startups Case study: MasterFest Finland Oy
Hadechini Foliaco, Andres (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052113840
https://urn.fi/URN:NBN:fi:amk-2024052113840
Tiivistelmä
This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, MasterFest Finland Oy, has been used as a case study The company focuses on creating a unique dining culture in Finland.
Branding and qualitative research methods are discussed at the beginning of the thesis, and they form the theoretical backgrounds of this research. The idea of using these methods is to comprehend the perspective of different people and firms towards the brand of MasterFest Finland Oy. By using unique marketing strategies, other can companies can utilize the results and increase their brand.
Before the case study, different methods of qualitative research will be explained. Finally, different theories of how to create branding for companies will be introduced. Each theory was selected for the reader to understand the key points of branding.
The results show that the company’s branding still needs some improvements in marketing strategy and visibility. Overall, the brand of the company is recognized and has a lot of potential to grow. In conclusion the results of this thesis can also be utilized for other startup companies to grow their visibility and branding.
Branding and qualitative research methods are discussed at the beginning of the thesis, and they form the theoretical backgrounds of this research. The idea of using these methods is to comprehend the perspective of different people and firms towards the brand of MasterFest Finland Oy. By using unique marketing strategies, other can companies can utilize the results and increase their brand.
Before the case study, different methods of qualitative research will be explained. Finally, different theories of how to create branding for companies will be introduced. Each theory was selected for the reader to understand the key points of branding.
The results show that the company’s branding still needs some improvements in marketing strategy and visibility. Overall, the brand of the company is recognized and has a lot of potential to grow. In conclusion the results of this thesis can also be utilized for other startup companies to grow their visibility and branding.