Developing a business plan for a Bangladeshi restaurant in Helsinki
Hossain, Md Zakir (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052113842
https://urn.fi/URN:NBN:fi:amk-2024052113842
Tiivistelmä
The aim of this thesis was to identify a sustainable business plan when establishing a restaurant business in Finland and to understand the target customers and their preferences. The main objective of this thesis was to create a successful restaurant business by providing high-quality food and service and enhancing the dining experience to stand out in a competitive market. The business plan was developed by studying the local market. The business plan includes competitor analysis and SWOT analysis. It also examines target customers from different nationalities residing in Helsinki, providing detailed insights into their preferences and behaviors within the restaurant business.
A survey was designed and planned to get an overview of the current market scenario and target customers. In addition to that, the survey findings indicated diverse budget preferences among respondents for dining on Bangladeshi cuisine, underscoring the need for menu flexibility. It emphasizes the importance of utilizing various marketing channels to engage customers effectively. There was notable support for introducing a Bangladeshi restaurant in Helsinki, indicating a promising market opportunity. Additionally, a considerable number of respondents had already tried Bangladeshi cuisine, suggesting existing interest. The key recommendation is for the new restaurant to focus on offering delicious, high-quality food at competitive prices to attract customers. The thesis demonstrated the extent to which it is feasible to capture the customer's attention for Bangladeshi dishes, offering a comprehensive overview of marketing strategies.
A survey was designed and planned to get an overview of the current market scenario and target customers. In addition to that, the survey findings indicated diverse budget preferences among respondents for dining on Bangladeshi cuisine, underscoring the need for menu flexibility. It emphasizes the importance of utilizing various marketing channels to engage customers effectively. There was notable support for introducing a Bangladeshi restaurant in Helsinki, indicating a promising market opportunity. Additionally, a considerable number of respondents had already tried Bangladeshi cuisine, suggesting existing interest. The key recommendation is for the new restaurant to focus on offering delicious, high-quality food at competitive prices to attract customers. The thesis demonstrated the extent to which it is feasible to capture the customer's attention for Bangladeshi dishes, offering a comprehensive overview of marketing strategies.