Influence of Covid-19 on online shopping behaviour of young consumers in Bangladesh

Abstract

The thesis aims to analyse the behavioural changes that happen in the minds of young consumers at the onset of the COVID pandemic. The theoretical framework provides an understanding of how the COVID19 pandemic has influenced online shopping behaviour, with businesses adopting digital marketing and consumers shifting to alternative distribution channels. Factors influencing online shopping include product quality, time saving, price, payment systems, and security. The data for this research were collected both from a questionnaire survey and interview and the data were analysed using the data visualisation tools of Excel and descriptive analysis. The comprehensive analysis reveals that the tendency towards online shopping has significantly increased among young consumers, as it has provided flexibility and convenience during the tough time of the pandemic despite some challenges and risks.