Understanding the influence of social media on cosmetic purchases : case study - social media's role in buying cosmetic products in Kokkola region

Abstract

This study looks into the effect of social media on cosmetic purchases in Kokkola, with a selected highlighting on systems like as Facebook, Instagram, and TikTok. It is noticed that social media influences the customer a lot while making the purchase. I ran a web survey with Webropol to de-termine how numerous internet channels affect consumer behaviour inside the impressive and good location. Our research is mainly in the Kokkola region to find out if customers in this region depend heavily on social media for assistance and guidelines. Opinions from many of the users shared and accepted that their purchase is influenced by the trends and patterns they have followed from social media. Furthermore, the visual appeal of objects shown on social media, as well as person-generated infor-mation inclusive of tutorials and opinions, emerged as critical determinants in shaping customer alternatives. These findings spotlight the large and have impact of social media, and how social media performs in the changing customer performance in Kokkola's cosmetic industry. Businesses may take ad-vantage of this effect by way of tailoring their marketing processes to effectively interact with their target market, capitalize on growing traits, and improve their brand visibility within the aggressive cosmetics industry. Social media plays an important role so that is why the companies in the cos-metic industry spend on marketing to influence the target market. Understanding the complexities of social media-driven purchaser conduct is essential for groups trying to thrive within the digital generation.