The Launching of B2B Sales of La Biosthetique Brand Products on the Estonian Market
Serebrova, Tatjana (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052114092
https://urn.fi/URN:NBN:fi:amk-2024052114092
Tiivistelmä
The thesis explores the complexities of introducing La Biosthetique branded products into Estonia for business-to-buisness (B2B) sales, drawing upon theoretical concepts from different facets of the beauty industry including salon classifications, market entry tactics and competitor evaluation. The research provides crucial insights to bolster strategic decision- making whilst also concentrating on pinpointing obstacles linked with B2B marketing within Estonian cosmetic markets through SWOT analysis alongside an assessment of overall marketplace dynamics.
The thesis begins by delving into the workings of the beauty industry, while presenting a theoretical framework that outlines its growth and evolution. It also identifies prime movers within this sector along with spotting promitment trends. The author then categorizes salons in Estonia based on specialization and size tobring forth their variety. Finally comes the analysis of consumer behavior when selecting products or services; it explores purchasing patterns which help experts identiry potential oppoertunities for entry into Estonian markets.
The reserach concentrates on devising tactics for entering new markets and scrutinizing the factors that influence such decisions. To evaluate La Biosthetique’s organization, as well as potential opportunities and threats in the Estonian market, a SWOT analysis has been carried out. This method of analysis is important for creating effective marketing strategies by identifying key drivers of success while minimizing risks when entering new markets.
The findings of the research provide valuable insights that businesses seeking new markets may utilize in maneuvering the interworking complexities of the beauty industry landscape.
The thesis begins by delving into the workings of the beauty industry, while presenting a theoretical framework that outlines its growth and evolution. It also identifies prime movers within this sector along with spotting promitment trends. The author then categorizes salons in Estonia based on specialization and size tobring forth their variety. Finally comes the analysis of consumer behavior when selecting products or services; it explores purchasing patterns which help experts identiry potential oppoertunities for entry into Estonian markets.
The reserach concentrates on devising tactics for entering new markets and scrutinizing the factors that influence such decisions. To evaluate La Biosthetique’s organization, as well as potential opportunities and threats in the Estonian market, a SWOT analysis has been carried out. This method of analysis is important for creating effective marketing strategies by identifying key drivers of success while minimizing risks when entering new markets.
The findings of the research provide valuable insights that businesses seeking new markets may utilize in maneuvering the interworking complexities of the beauty industry landscape.