Studying the Degree to which the French Generation Z would Adopt Gasolinow App for Cheapest Gas Station
Nardone, Noa (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052113965
https://urn.fi/URN:NBN:fi:amk-2024052113965
Tiivistelmä
The fuel industry has been through a lot of changes because of the economy situation and the people's knowledge about the environment has grown. This research aimed to examine how Generation Z, who are famous for being digitally savvy and having environmental sensitivity, would use a new application, Gasolinow, that helps to find the cheapest gas stations and to optimize the fuel usage.
The goals were about finding out the adoption rate and the determinants of the factors that influence Generation Z's use of the app. The research operated in a deductive manner by combining the both qualitative and quantitative data collected from a bipolar survey which was implemented on a dedicated platform. The people who were involved in the survey were 22 respondents who were just like the target group and so they were able to give us the information of what they are looking for in an app and what are the possible app usage behaviors that they might do.
Results of the analysis proved to be that Gasolinow is positively perceived by the respondents who pointed out its practicality and its environmental compatibility. The app was marked for its potential to bring cost savings and environmentally friendly aspects, meaning it was a well-received product among the young, tech-savvy people.
Conclusions drawn from the study suggest a promising outlook for Gasolinow's integration into Generation Z's daily lives, contingent on its ability to deliver on the promise of economic and ecological utility. The research underscores the necessity for continued innovation within the fuel industry to meet the evolving demands of a generation characterized by their adaptability and ethical consumerism. Future investigations could expand the respondent base for a broader analysis of generational behavior and preferences.
The goals were about finding out the adoption rate and the determinants of the factors that influence Generation Z's use of the app. The research operated in a deductive manner by combining the both qualitative and quantitative data collected from a bipolar survey which was implemented on a dedicated platform. The people who were involved in the survey were 22 respondents who were just like the target group and so they were able to give us the information of what they are looking for in an app and what are the possible app usage behaviors that they might do.
Results of the analysis proved to be that Gasolinow is positively perceived by the respondents who pointed out its practicality and its environmental compatibility. The app was marked for its potential to bring cost savings and environmentally friendly aspects, meaning it was a well-received product among the young, tech-savvy people.
Conclusions drawn from the study suggest a promising outlook for Gasolinow's integration into Generation Z's daily lives, contingent on its ability to deliver on the promise of economic and ecological utility. The research underscores the necessity for continued innovation within the fuel industry to meet the evolving demands of a generation characterized by their adaptability and ethical consumerism. Future investigations could expand the respondent base for a broader analysis of generational behavior and preferences.