Leveraging AI-driven ordering and payment systems for Fast-food restaurant consumers satisfaction in the USA and Mexico.
Sanchez, Luis Enrique (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052214589
https://urn.fi/URN:NBN:fi:amk-2024052214589
Tiivistelmä
Due to the technological revolution taking place with artificial intelligence in various fields, the author presents research on the implementation of artificial intelligence in ordering and payment systems in fast-food chains in Mexico and the United States.
This study aims to demonstrate the acceptance and adaptability that fast-food consumers in Mexico and the United States have towards these technologies. It provides valuable information for fast-food chains, as well as suppliers and developers of artificial intelligence.
The study is based on qualitative and quantitative data, supported by surveys of consumers from both countries and interviews with experts in the fields of fast-food chains, customer service, and artificial intelligence.
The research compared Mexican and American consumers' preferences for fast food. Both prioritize taste, price, and speed of service. American consumers prefer self-ordering services and consume fast food more frequently. Mexicans prefer traditional ordering and consume fast food less frequently. Mexicans are more receptive to discounts, while Americans prefer loyalty programs. Americans interact more with AI-driven ordering systems, while Mexicans are more likely to use traditional cashiers. Drive-thru is the preferred ordering system for both.
In the USA, customers are more willing to share personal data and use AI-driven ordering and payment systems compared to Mexico. To gain their trust, businesses can offer incentives, highlighting the benefits of AI-powered systems, and clarifying that it's a tool for improving their experience. By taking these steps, businesses can create a secure and seamless ordering and payment experience.
Through interviews with experts, the author collected data about consumers ́ interactions with AI, acceptance, and adaptability processes from the business and neuroscience points of view. The outcome is an easy process because AI is based on human thinking and shares the most important channel: language.
AI-driven ordering and payment systems are powerful tools for businesses, empowering brands to develop; deeper consumer knowledge, behavior analysis, consumption prediction, and enhanced customized experiences.
This study aims to demonstrate the acceptance and adaptability that fast-food consumers in Mexico and the United States have towards these technologies. It provides valuable information for fast-food chains, as well as suppliers and developers of artificial intelligence.
The study is based on qualitative and quantitative data, supported by surveys of consumers from both countries and interviews with experts in the fields of fast-food chains, customer service, and artificial intelligence.
The research compared Mexican and American consumers' preferences for fast food. Both prioritize taste, price, and speed of service. American consumers prefer self-ordering services and consume fast food more frequently. Mexicans prefer traditional ordering and consume fast food less frequently. Mexicans are more receptive to discounts, while Americans prefer loyalty programs. Americans interact more with AI-driven ordering systems, while Mexicans are more likely to use traditional cashiers. Drive-thru is the preferred ordering system for both.
In the USA, customers are more willing to share personal data and use AI-driven ordering and payment systems compared to Mexico. To gain their trust, businesses can offer incentives, highlighting the benefits of AI-powered systems, and clarifying that it's a tool for improving their experience. By taking these steps, businesses can create a secure and seamless ordering and payment experience.
Through interviews with experts, the author collected data about consumers ́ interactions with AI, acceptance, and adaptability processes from the business and neuroscience points of view. The outcome is an easy process because AI is based on human thinking and shares the most important channel: language.
AI-driven ordering and payment systems are powerful tools for businesses, empowering brands to develop; deeper consumer knowledge, behavior analysis, consumption prediction, and enhanced customized experiences.