Business Plan: Establishing Travel Bridge as the Premier Tourism Gateway to Finland

Abstract

This thesis presents a strategic blueprint for establishing Travel Bridge as Finland's foremost tourism gateway, grounded in a comprehensive theoretical framework encompassing strategic entrepreneurship, destination management, cross-border tourism, and sustainable tourism development. Through qualitative research methods including interviews, focus groups, observations, and literature review, valuable insights were gathered from tourism industry experts and potential customers across Finland's key tourist destinations. The findings underscore the increasing demand for personalized, immersive, and sustainable travel experiences, aligning with theoretical principles of strategic entrepreneurship and sustainable tourism. Travel Bridge's "Create-a-destination" business model, rooted in creativity, collaboration, and customization, is presented as a novel approach to tourism development. Leveraging digital platforms and strategic partnerships, the proposed marketing strategy aims to effectively communicate Travel Bridge's value proposition. While limitations and avenues for further research are acknowledged, this thesis contributes to advancing knowledge in tourism management by offering a comprehensive framework for establishing Travel Bridge as Finland's premier tourism gateway.