Taxation of Social Media Content Creators and Influencers
Kuznetcova, Daria (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052314651
https://urn.fi/URN:NBN:fi:amk-2024052314651
Tiivistelmä
This bachelor's thesis examines the taxation of social media content creators and influencers due to the economic impact of the rise of the social media industry, including monetization opportunities. The main objective of the thesis process was to create a guidebook targeted at young adults.
The thesis consists of two elements: the theory section and the guidebook. The theory section describes the concept of social media, focusing on major platforms and their various income sources and monetization policies, which can positively and negatively impact earnings. It provides a comprehensive overview of the business models used by social media influencers and content creators in Finland, examining their effects on taxation. Key topics include income taxation for various business models, the role of tax deductions in reducing expenses, and the importance of timely tax payments.
The theory section demonstrated that social media influencers and content creators are taxed similarly to other entrepreneurs or industries. The various methods and models operating within social media give rise to special taxation cases. The complexity of taxation, in some cases, re-quires consultation with specialists.
The guidebook was created based on the theoretical part. It provides simplified concepts with a user-friendly design that makes understanding the taxation of social media content creators and influencers easier. It can serve as a guide for navigating the complexities of taxation in the realm of social media and can be utilized by people who have an interest in receiving income from con-ducting activities on social media.
The thesis consists of two elements: the theory section and the guidebook. The theory section describes the concept of social media, focusing on major platforms and their various income sources and monetization policies, which can positively and negatively impact earnings. It provides a comprehensive overview of the business models used by social media influencers and content creators in Finland, examining their effects on taxation. Key topics include income taxation for various business models, the role of tax deductions in reducing expenses, and the importance of timely tax payments.
The theory section demonstrated that social media influencers and content creators are taxed similarly to other entrepreneurs or industries. The various methods and models operating within social media give rise to special taxation cases. The complexity of taxation, in some cases, re-quires consultation with specialists.
The guidebook was created based on the theoretical part. It provides simplified concepts with a user-friendly design that makes understanding the taxation of social media content creators and influencers easier. It can serve as a guide for navigating the complexities of taxation in the realm of social media and can be utilized by people who have an interest in receiving income from con-ducting activities on social media.