Luxury handbags as an alternative investment?
Piiroinen, Riikka (2014)
Arcada - Nylands svenska yrkeshögskola
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121720326
https://urn.fi/URN:NBN:fi:amk-2014121720326
Tiivistelmä
The author researches the possibility of luxury handbags being classified as an alternative investment. Aim of the study is to find out, if there is a possibility for the classification or are handbags only a luxury, vanity item for consumers.
The author faced limitations with the secondary data as well with primary data, since the subject is rather new. With the help of Heine’s research on characteristics of luxury goods as well with Misner and McDonalds guidelines when choosing an investment purse, the author was able to define regulations for this kind of investment. She also researched the portfolio allocation, Knight Frank luxury investment index, AMR watches index, the risk and return rate as well the effect of what alternative investments can have to a well- balanced portfolio. The author calculated the appreciation rate as well the average rate of return for over 160 Hermès Birkin handbags from the Artcurial auction. Based on the secondary data research, comparison to other luxury goods that are classifies as an in- vestment as well to the primary data research, the author has come to a conclusion that, luxury handbags can be viewed as an alternative investment, given that set of objectives is met.
The author faced limitations with the secondary data as well with primary data, since the subject is rather new. With the help of Heine’s research on characteristics of luxury goods as well with Misner and McDonalds guidelines when choosing an investment purse, the author was able to define regulations for this kind of investment. She also researched the portfolio allocation, Knight Frank luxury investment index, AMR watches index, the risk and return rate as well the effect of what alternative investments can have to a well- balanced portfolio. The author calculated the appreciation rate as well the average rate of return for over 160 Hermès Birkin handbags from the Artcurial auction. Based on the secondary data research, comparison to other luxury goods that are classifies as an in- vestment as well to the primary data research, the author has come to a conclusion that, luxury handbags can be viewed as an alternative investment, given that set of objectives is met.