Marketing plan for online publisher : growth through content marketing and data visualization
Kaatiala, Henri (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052314867
https://urn.fi/URN:NBN:fi:amk-2024052314867
Tiivistelmä
The aim of this bachelor’s thesis was to create a marketing plan for a online publishing business. The business optimizes websites and online content for better search results in exchange of revenue. The main reason for creating a marketing plan was that the company needed a marketing plan in order improve marketing effectivity with low resources and further maturate their presence as a business in search engines.
The aim of the marketing plan was to produce a comprehensive marketing plan that case company could immediately implement, with the overarching goal of increasing businesses online content key performance indicators within the next six months. Simultaneously, the aim was to integrate a lean data visualization system into the businesses operation. The adoption of this system was to involve identifying and prioritizing high-impact marketing activities, eliminating unproductive content creation, and refining strategy based on real-time data produced through content. Due to confidentiality reasons, the marketing plan can be found in the appendix of this thesis.
Actions described in the marketing plan were planned for the next six months’ time period, taking account the current state of the company. It is up to the company to decide whether to implement the suggested marketing actions in the future.
The aim of the marketing plan was to produce a comprehensive marketing plan that case company could immediately implement, with the overarching goal of increasing businesses online content key performance indicators within the next six months. Simultaneously, the aim was to integrate a lean data visualization system into the businesses operation. The adoption of this system was to involve identifying and prioritizing high-impact marketing activities, eliminating unproductive content creation, and refining strategy based on real-time data produced through content. Due to confidentiality reasons, the marketing plan can be found in the appendix of this thesis.
Actions described in the marketing plan were planned for the next six months’ time period, taking account the current state of the company. It is up to the company to decide whether to implement the suggested marketing actions in the future.