Fairs and sustainability : the conscious modernization process of IDM Südtirol-Alto Adige
Micaletto, Luca (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052315178
https://urn.fi/URN:NBN:fi:amk-2024052315178
Tiivistelmä
This thesis deals with the topic of trade fairs. The purpose of these events is to promote companies and their products in specific sectors and markets. The main objective is to explain how IDM Südtirol - Alto Adige, a non-profit agency, specialized in the creation of events for companies located in South Tyrol, Italy, manages its planning and organisation process.
In addition, through a series of questionnaires and considerations, the possibility of using a new type of stand, with a modern flair, increased sustainability characteristics and state-of-the-art materials, is analysed.
The results obtained derive from data collected over the last 5 years. By applying them to the new proposals, IDM is able to plan the new type of stand that can be used starting from March 2025.
In addition, through a series of questionnaires and considerations, the possibility of using a new type of stand, with a modern flair, increased sustainability characteristics and state-of-the-art materials, is analysed.
The results obtained derive from data collected over the last 5 years. By applying them to the new proposals, IDM is able to plan the new type of stand that can be used starting from March 2025.