Analysis for establishing plan for Award game center in Helsinki, Finland
Nwodo, Cyprian Chizoba (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052515677
https://urn.fi/URN:NBN:fi:amk-2024052515677
Tiivistelmä
This product-based thesis delves into the process of establishing a video game entertainment service, in Helsinki, Finland. It involves a thorough examination of the potential customer base, specifically focusing on pupils, students and young adults, to gain insights into their gaming preferences, social behaviors, and visiting habits.
Through the research conducted, it becomes evident that the target audience values a gaming center that offers a diverse range of multiplayer games, catering to different interests and skill levels. Additionally, there is a strong preference for a wide variety of gaming genres and reasonable pricing options.
Based on these findings, the thesis suggests several strategies for ensuring the success of the gaming center. This includes targeting specific customer segments effectively through tailored marketing campaigns. Furthermore, the incorporation of additional services or amenities within the gaming center, such as refreshments is recommended to enhance the overall customer experience.
Strategic location selection is also highlighted as a crucial factor in attracting customers. By identifying areas with high foot traffic and accessibility, the aim is to maximize visibility and attract a steady flow of visitors.
Additionally, the thesis outlines an implementation plan for launching the gaming center. This involves navigating regulatory requirements, securing necessary permits and licenses, sourcing equipment and technology infrastructure, and developing promotional campaigns.
In summary, the thesis provides valuable insights and recommendations for establishing a successful gaming destination in Helsinki that caters to the preferences of its target audience.
Through the research conducted, it becomes evident that the target audience values a gaming center that offers a diverse range of multiplayer games, catering to different interests and skill levels. Additionally, there is a strong preference for a wide variety of gaming genres and reasonable pricing options.
Based on these findings, the thesis suggests several strategies for ensuring the success of the gaming center. This includes targeting specific customer segments effectively through tailored marketing campaigns. Furthermore, the incorporation of additional services or amenities within the gaming center, such as refreshments is recommended to enhance the overall customer experience.
Strategic location selection is also highlighted as a crucial factor in attracting customers. By identifying areas with high foot traffic and accessibility, the aim is to maximize visibility and attract a steady flow of visitors.
Additionally, the thesis outlines an implementation plan for launching the gaming center. This involves navigating regulatory requirements, securing necessary permits and licenses, sourcing equipment and technology infrastructure, and developing promotional campaigns.
In summary, the thesis provides valuable insights and recommendations for establishing a successful gaming destination in Helsinki that caters to the preferences of its target audience.