A Survey of Female Entrepreneurs in Australia : Investigating the factors motivating women to become entrepreneurs
Jussila, Minttu (2014)
Jyväskylän ammattikorkeakoulu
2014
Creative Commons Attribution 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121920477
https://urn.fi/URN:NBN:fi:amk-2014121920477
Tiivistelmä
The primary goal of this thesis was to explore the main motivational factors for females to start their own business in Australia. Furthermore, the study concentrated on the ‘push’ and ‘pull’ factors affecting the decision of choosing self-employment over a paid job.
The study was conducted using an anonymous online questionnaire. The study was participated by 28 Australian female entrepreneurs, who have established and are operating their own business in Australia. The questionnaire consists of partly qualitative and quantitative questions, which were to profile the survey participants and research the main motivation, opportunities and limitations of being a female entrepreneur. The quantitative data was collected and analysed using Webropol Webropol survey and analysis program. The qualitative data was analysed and categorised.
The results indicate that the majority of the respondents have entered self-employment willingly, which suggests the main reasons for women to become entrepreneurs are focused on ‘pull’ factors rather than ‘push’ factors. Even though we cannot generalize these results to cover motivational factors Australia wide, (the sample being only 28 women), the results of this research were compared to previous research on similar themes, which support the findings of this study.
The results of this study can be used by various agencies for assisting women when establishing their own businesses.
The study was conducted using an anonymous online questionnaire. The study was participated by 28 Australian female entrepreneurs, who have established and are operating their own business in Australia. The questionnaire consists of partly qualitative and quantitative questions, which were to profile the survey participants and research the main motivation, opportunities and limitations of being a female entrepreneur. The quantitative data was collected and analysed using Webropol Webropol survey and analysis program. The qualitative data was analysed and categorised.
The results indicate that the majority of the respondents have entered self-employment willingly, which suggests the main reasons for women to become entrepreneurs are focused on ‘pull’ factors rather than ‘push’ factors. Even though we cannot generalize these results to cover motivational factors Australia wide, (the sample being only 28 women), the results of this research were compared to previous research on similar themes, which support the findings of this study.
The results of this study can be used by various agencies for assisting women when establishing their own businesses.