Factors influencing consumer behavior of smartphone users in the Nepalese market
Lamichhane, Pratima; Adhikari, Babita (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052716140
https://urn.fi/URN:NBN:fi:amk-2024052716140
Tiivistelmä
Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in Nepal which plays a vital role in affecting the buying behavior of the con-sumer. The aim of the thesis is to find out the factors affecting the decision-making process of con-sumers in Nepal to buy a smartphone and to analyse the purchasing behavior in the case of smartphone. The main objective of this thesis was to study the influential factors that affect the buying process in the case of smartphone in Nepal and present the overall analysis.
The market situation and the influence of smartphones in the buying process in Nepal has been intro-duced. The theoretical framework includes a brief description of factors that affect consumers buying behavior such as cultural and social factor, brand perception, prices, and recommendations. The theo-retical contents were retrieved from various sources, such as videos, internet, and articles. A survey was created in the form of questionnaire as a quantitative research method and presented to individu-als from 15-60 years of age groups and backgrounds.
Based on the data collected from the survey, it is known that the brand perception and pricing play a vital role in the buying process of an individual.
The market situation and the influence of smartphones in the buying process in Nepal has been intro-duced. The theoretical framework includes a brief description of factors that affect consumers buying behavior such as cultural and social factor, brand perception, prices, and recommendations. The theo-retical contents were retrieved from various sources, such as videos, internet, and articles. A survey was created in the form of questionnaire as a quantitative research method and presented to individu-als from 15-60 years of age groups and backgrounds.
Based on the data collected from the survey, it is known that the brand perception and pricing play a vital role in the buying process of an individual.