Independent by choice : a critical study of international songwriting and artist culture.

Abstract

This thesis delves into the landscape of the global music industry, exploring the perspectives and experiences of songwriters and artists regarding independence. Employing qualitative research with thematic analysis of semi-structured interviews, the study investigates the decision-making processes concerning independence versus signing with record labels or publishers. Five overarching themes emerged in the analysis: the impact of technology on careers, industry relationships, independent artistry, financial aspects, and branding for songwriters. The results highlight the music industry’s evolving nature, with digitalization facilitating new collaborative opportunities while challenging traditional structures. Independence is celebrated for promoting artistic authenticity but comes with challenges such as financial limitations and time management. The study also sheds light on the nuanced relationships between artists and industry entities, emphasizing the importance of personal connections and ethical considerations in decision-making. Additionally, it explores the role of branding and social media in shaping a songwriter’s reputation, revealing strategies for maintaining professionalism and reliability. Overall, the research contributes to a better understanding of global songwriter culture and the cultural variations and ethical values that guide contemporary artists. Looking ahead, the study anticipates an increase in independent artists and alternative paths within the music industry, calling for fair compensation structures and advocacy for the rights of artists and songwriters. The results lay the groundwork for further exploration of economic dimensions, global songwriter culture, and the impact of technology on the industry. The study focuses on songwriters and artists, and to a lesser extent other stakeholders in the music industry.