Exploring alternatives for alcoholic beverages supply to the Hotel Restaurant Catering sector in Finland
Morales Vargas, Miguel (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052716613
https://urn.fi/URN:NBN:fi:amk-2024052716613
Tiivistelmä
Driven by a desire to empower both producers and consumers, I embarked on a mission to explore alternatives to the alcoholic beverage import sector through collaborative sourcing strategies. This thesis explores the feasibility and potential benefits of such an approach, focusing on the HoReCa (Hotels, Restaurants, and Catering) sector in the Turku area. By fostering direct relationships between alcohol beverages producers and HoReCa businesses, bypassing traditional importers, we aim to create a more efficient and mutually beneficial supply chain.
The theoretical framework guiding this research is the Blue Ocean Strategy, which advocates for value innovation and the creation of uncontested market spaces. By applying the principles of Blue Ocean Strategy to the alcoholic beverage industry, we seek to break free from the constraints of traditional competition and explore new opportunities for growth and innovation.
Through a combination of primary data collection, stakeholder interviews, and market analysis, this thesis aims to uncover the needs, pain points, and aspirations of both producers and HoReCa companies. By understanding their unique challenges and opportunities, we can develop tailored solutions that drive value creation and promote sustainable growth.
Ultimately, this thesis seeks to pave the way for a paradigm shift in the Finnish alcoholic beverage market, where collaboration, innovation, and mutual benefit take precedence over traditional hierarchies and practices. By embracing a collaborative sourcing mindset, we hope to unlock new possibilities for producers, HoReCa establishments, and consumers alike, creating a win-win win scenario that transforms the industry landscape for the better.
The theoretical framework guiding this research is the Blue Ocean Strategy, which advocates for value innovation and the creation of uncontested market spaces. By applying the principles of Blue Ocean Strategy to the alcoholic beverage industry, we seek to break free from the constraints of traditional competition and explore new opportunities for growth and innovation.
Through a combination of primary data collection, stakeholder interviews, and market analysis, this thesis aims to uncover the needs, pain points, and aspirations of both producers and HoReCa companies. By understanding their unique challenges and opportunities, we can develop tailored solutions that drive value creation and promote sustainable growth.
Ultimately, this thesis seeks to pave the way for a paradigm shift in the Finnish alcoholic beverage market, where collaboration, innovation, and mutual benefit take precedence over traditional hierarchies and practices. By embracing a collaborative sourcing mindset, we hope to unlock new possibilities for producers, HoReCa establishments, and consumers alike, creating a win-win win scenario that transforms the industry landscape for the better.