The impact of the Covid-19 pandemic on the performance of Meezan bank in Pakistan

Abstract

This thesis examines the impact of the COVID-19 pandemic on Meezan Bank, within the context of the Pakistani Islamic banking industry. It specifically explores how this global event has influenced the bank's operations and financial stability. This study investigates the internal operational responses of Meezan Bank during the COVID-19 pandemic and assesses how such global crises affect employee experiences and perceptions. The study explores the bank's adaptation to the pandemic, communication effectiveness, resource availability for remote work, job security, and overall employee well-being within the context of Meezan Bank. The study began with a detailed analysis of the stock market's position in the global economy and its vulnerability to geopolitical, economic, and non-monetary events. A thorough literature study provided a theoretical framework for understanding the complicated relationship between global crises and financial market responses in the context of Islamic banking.

The thesis surveyed 35 Meezan Bank banking sales professionals using a quantitative case study method. This primary data collection sought to understand pandemic operational issues, strategic adaptations, and employee impressions. The survey results showed that Meezan Bank’s crisis management, communication, job security, and rapid move to digital banking in reaction to pandemic disruptions were crucial. Meezan Bank demonstrated that Islamic banking could adapt to a global crisis. The study emphasized the bank's ethical conduct, product knowledge, and human relationships in client retention and satisfaction. It also outlined the bank’s strategic focus on digital transformation and innovation, which confronted epidemic concerns and laid the groundwork for future growth.