Predicting products/services that have gone viral in social media

Abstract

This bachelor’s thesis explores the dynamic field of digital marketing, paying particular attention to the factors that contribute to a product or service's viral success on social media. Without creating a forecasting model, the study explores the field of anticipating goods and services that could be-come viral. The goal of the research is to identify patterns and factors that contributed to the viral success of particular goods or services through an examination of data and case studies from the past.

This study examines the strategies and tactics used by brands to become viral, drawing on a wide range of case studies, such as Purple's creative mattress campaign, Skittles' famous "Taste the Rainbow" campaign, Dove's empowering "Natural Beauty" campaign, and Old Spice's game changing "The Man Your Man Could Smell Like" campaign.

The importance of imaginative storytelling, eye-catching imagery, emotional connection, genuineness, and knowing audience preferences in fostering viral success is highlighted by key findings. In the digital age, these components are essential for companies and marketers looking to improve market competitiveness, engagement, and brand visibility. This study also emphasises how critical it is to connect theoretical understanding with real-world marketing applications. This study intends to enable businesses and marketers to manage re-sources wisely, improve marketing tactics, and eventually prosper in the ever-changing digital landscape by revealing the inner workings of viral marketing campaigns.