Exploring the feasibility of starting a Bengali restaurant in Helsinki
Uddin, Tafsir (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052917381
https://urn.fi/URN:NBN:fi:amk-2024052917381
Tiivistelmä
The viability and possible profitability of opening a Bengali restaurant in Helsinki, Finland, were examined in this thesis. A survey designed to measure public interest and preferences was developed and analyzed with the help of theoretical insights of entrepreneurship, start-ups, and the Finnish restaurant business. Popularity of Bengali food and the potential for a new restaurant are the focus of 15-question survey, which aimed to gather opinions and expectations from Helsinki locals and visitors alike.
Important ideas including entrepreneurial motives, the dynamics of the Finnish restaurant business, and the variables influencing customers' dining choices were all included in the theoretical framework. The quantitative data extraction survey looked into the restaurant preferences, expectations from a new Bengali restaurant, and knowledge with Bengali food among the prospective client base.
Based on the respondents' high interest and awareness towards Bengali foods, the findings pointed to a potential market for Bengali restaurants. The demand for a variety of cuisines, including Bengali, was indicated by market analysis along with a balanced frequency of dining. Consumer choices highlighted how important ambiance/atmosphere, pricing, and diversity of cuisine were, when choosing a restaurant.
Important ideas including entrepreneurial motives, the dynamics of the Finnish restaurant business, and the variables influencing customers' dining choices were all included in the theoretical framework. The quantitative data extraction survey looked into the restaurant preferences, expectations from a new Bengali restaurant, and knowledge with Bengali food among the prospective client base.
Based on the respondents' high interest and awareness towards Bengali foods, the findings pointed to a potential market for Bengali restaurants. The demand for a variety of cuisines, including Bengali, was indicated by market analysis along with a balanced frequency of dining. Consumer choices highlighted how important ambiance/atmosphere, pricing, and diversity of cuisine were, when choosing a restaurant.