The Effects of KPI on Sales Performance at Cresco Safe Training Institute

Thakadiyel Thomas, Sandeep (2024)
 
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Thakadiyel Thomas, Sandeep
2024
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https://urn.fi/URN:NBN:fi:amk-2024052917497
Tiivistelmä
The aim of this thesis is to understand the effect of sales KPIs on the sales performance of the case company. The importance of sales KPI in an organization was clearly visible in the literature review as well as the empirical research outcomes.This research has utilized the qualitative research method. Research data was collected with the help of in -depth interviews. Data was analyzed and it was recommended by the author to use different sales KPIs and dashboards based on the existing data.
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