The Effects of Website Interface on Search Engine Optimization and User Experience
Huhtala, Maria (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052917931
https://urn.fi/URN:NBN:fi:amk-2024052917931
Tiivistelmä
This thesis was commissioned by Häme University of Applied Sciences. The aim of the thesis was to find out the current status of the website of the Masters degree programme, Management in Sustainable Business, the impact of the user interface on user experience and search engine optimization, and finally to make suggestions for improvement.
The research used a qualitative and quantitative research method. Qualitative research was carried out with interviews. In the quantitative study, the data was collected by running the Google Lighthouse report on the website. The material obtained from the interviews was analysed using the content analysis method. Based on the Google Lighthouse report, an audit was carried out, which analysed the current state. Based on the interviews and the Google Lighthouse audit, suggestions for improvement were made.
The results of the research show that the overall state of the website is quite good, although there was also room for improvement. The structure and design of the user interface has an impact on the user experience and search engine optimization. In the study, the impact of the website's visuality, structure and navigation on the user experience came to the fore. As negative things, the surveys showed that the page was perceived as too long. The mobile view was perceived as easier to read than the view on the computer screen.
The conclusions of the study give suggestions for improvement to the website, which are based on the results obtained from the studies. By implementing suggestions for improvement, the page's user experience and ranking in the search engine can be improved. By carrying out further research, it is possible to gain deeper knowledge about the state of the website.
The research used a qualitative and quantitative research method. Qualitative research was carried out with interviews. In the quantitative study, the data was collected by running the Google Lighthouse report on the website. The material obtained from the interviews was analysed using the content analysis method. Based on the Google Lighthouse report, an audit was carried out, which analysed the current state. Based on the interviews and the Google Lighthouse audit, suggestions for improvement were made.
The results of the research show that the overall state of the website is quite good, although there was also room for improvement. The structure and design of the user interface has an impact on the user experience and search engine optimization. In the study, the impact of the website's visuality, structure and navigation on the user experience came to the fore. As negative things, the surveys showed that the page was perceived as too long. The mobile view was perceived as easier to read than the view on the computer screen.
The conclusions of the study give suggestions for improvement to the website, which are based on the results obtained from the studies. By implementing suggestions for improvement, the page's user experience and ranking in the search engine can be improved. By carrying out further research, it is possible to gain deeper knowledge about the state of the website.