Online Marketing For The Event Company “Producer Center Fashion Style”
Iugova, Alena (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052918010
https://urn.fi/URN:NBN:fi:amk-2024052918010
Tiivistelmä
Online marketing is essential for business these days. This area of marketing, including social media marketing, has been studied in this thesis. The purpose of this thesis was to improve online marketing and set up a page on a social network, as well as attract new potential clients and increase brand awareness for the Producer Center Fashion Style company. The goals were a ready-made page on one of the social networks that suits the company and online marketing development.
Qualitative research was used to conduct the study. Data were collected through a social media monitoring and passive observation during a meeting about innovation in marketing of a case company, both of which were analyzed for the study. Based on the results, a protocol of observations and a summary plan was drawn up for further work on the project. The results were analyzed according to topics related to considered Telegram marketing. This topic has been analyzed comprehensively and in detail. The results provided important information regarding the objectives of the company in question as well.
Based on the results and the theoretical part, a suitable social network was selected for the case company and the end result was a ready-made Telegram channel. It is a page with a prepared design, including photo and video content. The results will help increase brand awareness and attract customers to Telegram.
Qualitative research was used to conduct the study. Data were collected through a social media monitoring and passive observation during a meeting about innovation in marketing of a case company, both of which were analyzed for the study. Based on the results, a protocol of observations and a summary plan was drawn up for further work on the project. The results were analyzed according to topics related to considered Telegram marketing. This topic has been analyzed comprehensively and in detail. The results provided important information regarding the objectives of the company in question as well.
Based on the results and the theoretical part, a suitable social network was selected for the case company and the end result was a ready-made Telegram channel. It is a page with a prepared design, including photo and video content. The results will help increase brand awareness and attract customers to Telegram.