Exploring the possibility of automating demo sessions for the RealGame Companys' potential customers

Abstract

One of the biggest challenges for companies working in the field of digital educational tools is adapting products to the needs and requests of customers. Products, mainly provided to customers as services in the form of applications and software, need to be tested by customers in a demo session to check their effectiveness before signing a contract or purchasing a license. RealGame Company, as the commissioner of this thesis and working in producing and improving educational simulation models, is no exception to this rule. Due to the increase in the number of requests for demo sessions from potential customers and to remain competitive in this industry, RealGame Company has decided to review the process of its demo sessions. This thesis examines the possibility of automating demo sessions for potential customers of this Company Company. In the process of conducting this thesis, previous research literature about demo sessions as part of the B2C and B2B sales processes, digitalisation and automation of the sales process, and automated sales process effectiveness from the customer's perspective are reviewed. Also, to obtain information, qualitative research methods such as interviews, observation, and questionnaires are used to investigate the expectations of RealGame Company, the process of conducting demo sessions, and the level of satisfaction of potential customers with the demo sessions. The results of each of the research methods used are analysed, and suggestions are made according to the results obtained by the researcher. In the end, considering all the factors effective in creating a suitable and automated infrastructure for demo sessions, such as customer satisfaction factors, the researcher suggested implementing a semi-automated demo session infrastructure to improve the Company's sales process.