Social media for attracting and retaining customers in the tourism industry : Nijhoom Tours

Abstract

This thesis examines how tourism companies can use social media to attract and retain customers and to get ideas for better ways to market on social media. The objectives are looking for social media trends, determining which social media outlets work best, and determining what the audience wants.

Theories like group dynamics and social identity theory were looked into in the thesis. These theories explain how social networks work. It also emphasized how businesses could use these ideas in their marketing efforts to reach more people. Many of the theories discussed were about using search engine optimization, content marketing, and customer relationship marketing to get more visitors and make more money. The thesis was mainly about using social media to get new customers and retain previous ones. The thesis points out that businesses must communicate with their customers well, give them helpful information, and earn their trust and respect.

This thesis is based on quantitative research. After collecting and analyzing the data, statistical methods were used to get the results. The thesis required quantitative data from 52 randomly chosen clients. It was suggested that tourism industries use visual product demos, react quickly to disagreements, publish content often, talk to influencers, and read social media comments. The thesis also recommends an swering questions dealing with problems, being creative, and listening to customers' words to under stand the market.