Exploring The Colorful World Of Fashion
Pandit, Manisha (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024053119418
https://urn.fi/URN:NBN:fi:amk-2024053119418
Tiivistelmä
The main aim of this thesis is to research information about the impacts of different colors in fashion either positively or negatively. It is to benefit fashion consumers by understanding how different colors may influence perceptions and emotions. This knowledge can empower individuals to make more intentional and satisfying choices in their personal style. The consumers may become more informed about the color strategies employed by brands, making it easier for them to select products that align with their preferences and values. This research and its results can provide understanding into the psychological and emotional effects of different colors, helping fashion consumers to make decisions about color choices while purchasing.
The survey has been used as a data collection method and content analysis as a data analysis method. The results of the survey consist of questionnaire responses from people who were actively involved in purchasing fashion products. Findings from this research provide understanding of the role of colors in fashion and consumer behavior.
Colors play a crucial role in fashion, influencing emotion, perception, and behavior. Through analysis of existing literature, studies and fashion trends, this research aims to display the relationship between colors and their impact on people’s fashion choices and experiences. The study examines the psychological effects of various colors, exploring how they evoke specific emotions and perceptions among consumers.
The survey has been used as a data collection method and content analysis as a data analysis method. The results of the survey consist of questionnaire responses from people who were actively involved in purchasing fashion products. Findings from this research provide understanding of the role of colors in fashion and consumer behavior.
Colors play a crucial role in fashion, influencing emotion, perception, and behavior. Through analysis of existing literature, studies and fashion trends, this research aims to display the relationship between colors and their impact on people’s fashion choices and experiences. The study examines the psychological effects of various colors, exploring how they evoke specific emotions and perceptions among consumers.