Setting up an online jewellery business
Etonde, Abla (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060219810
https://urn.fi/URN:NBN:fi:amk-2024060219810
Tiivistelmä
This research was aimed to design and develop a visually appealing and user-friendly website for Bijoux Amante, with a focus on highlighting the products and attracting potential customers. Bijoux Amante is a jewellery business which deals in the sales of already made jewelleries. The thesis was divided into five chapters, chapter four addressed specific aspects of website creation and how it will influence the growth of the business. The business plan for the thesis has been elaborated upon in chapter two of this document.
The introduction introduced the study along with an overview and a brief history of jewellery. The objectives and research questions that guided the research were outlined. It investigated the power of online stores over physical stores in favour of the buyers and the sellers. The qualitative method was used to collect data through administering questioners and caring out interviews virtually (zoom calls). The sample size of the respondents was ten males and fifteen females. Making a total of twenty-five respondents. The prescriptive method was used to make the analysis of the gathered data. This method enabled the researcher to know what steps to take and what to consider when establishing a website for jewellery sales.
This thesis examined the importance of search engine optimization (SEO) and online marketing strategies to enhance the website's visibility and generate organic traffic. Techniques for optimizing product descriptions, leveraging social media, and implementing email marketing campaigns were explored. It also outlined procedures for continuous updates, maintenance, and the monitoring of website analytics. By the end of this study and the implementation of the findings, the jewellery business had a professional, aesthetically pleasing idea of the jewellery website that reflects the brand
image, attracts potential customers, and facilitates online sales.
The introduction introduced the study along with an overview and a brief history of jewellery. The objectives and research questions that guided the research were outlined. It investigated the power of online stores over physical stores in favour of the buyers and the sellers. The qualitative method was used to collect data through administering questioners and caring out interviews virtually (zoom calls). The sample size of the respondents was ten males and fifteen females. Making a total of twenty-five respondents. The prescriptive method was used to make the analysis of the gathered data. This method enabled the researcher to know what steps to take and what to consider when establishing a website for jewellery sales.
This thesis examined the importance of search engine optimization (SEO) and online marketing strategies to enhance the website's visibility and generate organic traffic. Techniques for optimizing product descriptions, leveraging social media, and implementing email marketing campaigns were explored. It also outlined procedures for continuous updates, maintenance, and the monitoring of website analytics. By the end of this study and the implementation of the findings, the jewellery business had a professional, aesthetically pleasing idea of the jewellery website that reflects the brand
image, attracts potential customers, and facilitates online sales.