Instagram and TikTok Marketing Gorkha International Travels and Treks

Abstract

The thesis title is Instagram and TikTok Marketing- Gorkha International Travels and Treks. The main objective of the thesis is to provide advertising and marketing through Instagram and TikTok about the company to the particular client who is interested in travelling. Also the thesis aims to provide better understanding of Instagram and TikTok marketing and provide better and effective marketing strategies.Description of the significance and utilisation of the results of the work The thesis would be great helpful for the case company and be benefitted from the project as the main focus is to increase and obtain new customers to try out the company for their travel purpose and the thesis also aims to identify the working process of Instagram and TikTok for marketing purposes.

The theoretical part of the thesis includes information about digital marketing, social media marketing, Instagram marketing, TikTok marketing. These parts consist of strategies of marketing and effective ways to boost brand and increase target audience. The information collected in this thesis and primary data were gathered from literature, articles, internet, Instagram and TikTok insights. The secondary data was from the owner of the Gorkha International Travels and treks. The empirical part of the thesis analyses the current marketing situation of the company, visualises and theme interviews with the owner of the case company.

Qualitative research was used to do research on this thesis and was practice based thesis. Even though the case company already has their marketing platforms and teams, the author provides comprehensive strategies and ways to do effective marketing to stay up to date about the trends in social platforms.

From the analysis, the company still has to improve their marketing strategy and follow a marketing guide and recommendation provided by the author. Posting regularly, using effective hashtags and collaboration with influencers would help the company to boost their brand. Gorkha travels should focus on managing social media to increase brand visibility and make a loyal customer base. It would be great if the company follows the marketing plan and strategy provided by the author.