Exploring Front Desk Employees' Perceptions of Technology in Hotel Information Systems: An Integration of Technology Acceptance and Self-Efficacy Models
Najafi, Vida (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060420783
https://urn.fi/URN:NBN:fi:amk-2024060420783
Tiivistelmä
This study examined the connection between front-office employees' perceptions of Hotel Information Systems (HIS) and their daily utilization of these systems. By exploring the Technology Acceptance Model (TAM) and incorporating self-efficacy as an external factor, the research focused on how these employ-ees' perceptions influenced their confidence and intention to regularly use HIS. Recognizing such traits was critical for hospitality businesses seeking to enhance technology adoption and operational efficiency. This research contributed to an improved understanding of the human factors influencing technological adoption in hospitality environments.
The research adopted a qualitative approach, engaging a sample group comprising seven front-office employees from five distinct hotels. Data collection was conducted through semi-structured interviews, employing both face-to-face and online methods.
The study's findings underscored the significance of considering into account the human factor while us-ing technology in the hospitality business. By concentrating on employee perception and self-efficacy in HIS, hospitality professionals may effectively achieve their business goals.
Furthermore, this study provided practical recommendation for hotel management to bridge the gap between HIS functioning and employee engagement. These included personalised HIS training pro-grammes, promoting technological adoption and employee self-efficacy, creating intuitive HIS interfaces, and emphasising HIS's value proposition to front-office employees. These programmes seek to create an atmosphere that encourages technology adoption, consequently enhancing effectiveness, productivity, and guest service quality.
Finally, this research laid the groundwork for future studies on the long-term effects of HIS implementation and the impact of specific training methodologies on employee self-efficacy and technology adoption.
The research adopted a qualitative approach, engaging a sample group comprising seven front-office employees from five distinct hotels. Data collection was conducted through semi-structured interviews, employing both face-to-face and online methods.
The study's findings underscored the significance of considering into account the human factor while us-ing technology in the hospitality business. By concentrating on employee perception and self-efficacy in HIS, hospitality professionals may effectively achieve their business goals.
Furthermore, this study provided practical recommendation for hotel management to bridge the gap between HIS functioning and employee engagement. These included personalised HIS training pro-grammes, promoting technological adoption and employee self-efficacy, creating intuitive HIS interfaces, and emphasising HIS's value proposition to front-office employees. These programmes seek to create an atmosphere that encourages technology adoption, consequently enhancing effectiveness, productivity, and guest service quality.
Finally, this research laid the groundwork for future studies on the long-term effects of HIS implementation and the impact of specific training methodologies on employee self-efficacy and technology adoption.