Sustainable Entrepreneurship in the Digital Age : The Role of AI in Green Business Practices
Islam, Rajibul (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060521089
https://urn.fi/URN:NBN:fi:amk-2024060521089
Tiivistelmä
This research explores the intersection of artificial intelligence (AI) and sustainable entrepreneurship, focusing on how AI can enhance green business practices and contribute to the achievement of Sustainable Development Goals (SDGs). The study begins by outlining the purpose, research questions, significance, and limitations of the research. It then delves into the theoretical foundations, discussing Artificial Intelligence, sustainable development, sustainable entrepreneurship, green business practices, Technology Acceptance Model and Triple Bottom Line theory. The role of digitalization in business and the integration of AI as a critical component of this transformation are examined.
A comprehensive literature review highlights the Technology Acceptance Model and the specific applications of AI in promoting sustainable entrepreneurship and green business practices. The study aims to provide insights into the extent to which AI can drive sustainable entrepreneurship by optimizing resource use, reducing environmental impact, and aiding in the achievement of SDGs. Methodologically, the research employs qualitative approaches, particularly thematic analysis of podcast interviews, to gather and analyze data on the adoption and impact of AI in sustainable business contexts.
The findings reveal that AI significantly contributes to sustainable entrepreneurship by optimizing resource use, reducing environmental impact, and facilitating the achievement of SDGs. Key areas of impact include AI adoption in business, its role in sustainable entrepreneurship, and its potential to drive sustainable development. The discussion addresses the current state of sustainable entrepreneurship, the impact of AI on promoting and implementing green business practices, and the challenges and opportunities for entrepreneurs in leveraging AI for sustainability. The study concludes with recommendations to enhance green business practices through AI and underscores the potential of AI to drive substantial progress in achieving global sustainability goals.
A comprehensive literature review highlights the Technology Acceptance Model and the specific applications of AI in promoting sustainable entrepreneurship and green business practices. The study aims to provide insights into the extent to which AI can drive sustainable entrepreneurship by optimizing resource use, reducing environmental impact, and aiding in the achievement of SDGs. Methodologically, the research employs qualitative approaches, particularly thematic analysis of podcast interviews, to gather and analyze data on the adoption and impact of AI in sustainable business contexts.
The findings reveal that AI significantly contributes to sustainable entrepreneurship by optimizing resource use, reducing environmental impact, and facilitating the achievement of SDGs. Key areas of impact include AI adoption in business, its role in sustainable entrepreneurship, and its potential to drive sustainable development. The discussion addresses the current state of sustainable entrepreneurship, the impact of AI on promoting and implementing green business practices, and the challenges and opportunities for entrepreneurs in leveraging AI for sustainability. The study concludes with recommendations to enhance green business practices through AI and underscores the potential of AI to drive substantial progress in achieving global sustainability goals.