Small business mobile app
Hero, Oscar (2024)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060521033
https://urn.fi/URN:NBN:fi:amk-2024060521033
Tiivistelmä
This thesis describes business use cases for a mobile app for small businesses with a focus on businesses in the food industry. It goes through different use cases and the design for the mobile app itself for one small business in Tampere called Jersey Boy Bagels. It also goes through functional planning for the mobile app as well.
In addition to this, research was conducted to find out what customers expect from a mobile application for a small business. This data was collected using two methods, an online survey that asked participants for information about themselves and how a mobile app may benefit them in their industry and a full UX design survey based on the design for the mobile app.
The thesis concludes with a general design for the mobile app and planning for functionality. It also finds that a mobile app could be useful for small businesses to retain customers if the app is simple and can add value for the customer. Although this can be of benefit, the high cost and time required to build a mobile app that will properly provide the benefits customers expect, outweighs the benefits.
In addition to this, research was conducted to find out what customers expect from a mobile application for a small business. This data was collected using two methods, an online survey that asked participants for information about themselves and how a mobile app may benefit them in their industry and a full UX design survey based on the design for the mobile app.
The thesis concludes with a general design for the mobile app and planning for functionality. It also finds that a mobile app could be useful for small businesses to retain customers if the app is simple and can add value for the customer. Although this can be of benefit, the high cost and time required to build a mobile app that will properly provide the benefits customers expect, outweighs the benefits.