Creating and expanding the value of a vocational institution: Case study on the hospitality management program at Vamia
Alban, Saliko (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060621695
https://urn.fi/URN:NBN:fi:amk-2024060621695
Tiivistelmä
The lack of a native labor force in several European countries, including Finland, is concerning. Finland needs 9th graders studying in the hotel industry to build a future workforce. Particularly because of the Finnish population trends, this is a pressing issue that has a strong impact on the hospitality industry now and most likely in the future. The thesis aims to analyze the problem and devise ways for recruiting young 9th graders to pursue professional education in food and hotel management.
The theory section of the thesis examines the hospitality sector and Vamia’s motivation theory, how the school and industry are affected by the lack of native workers, and what alternatives are available.
The qualitative research approach was used in the empirical research process. Students were interviewed to learn about their difficulties when considering future study choices. The most important result of the research is the discovery of new strategies that schools could utilize in attracting students.
The results show a lack of interest among Finnish students in studying food production, and this thesis aims to increase Finnish students' interest in the hospitality management program at Vamia. The study examined students' home environments, attitudes, interests, and leisure activities, focusing on healthy food and nutrition. After the discovery, the study emphasizes the importance of teaching culinary habits to younger generations for their health and well-being. Vamia's restaurant and catering courses can benefit both the catering industry and its participants, providing valuable knowledge and skills. The study also aimed to improve promotion strategies to attract young students to study food and hospitality management. To attract more students, the school should hold branding events, mix new ideas, and hold workshops to inform students about the hotel industry. Partnerships with other educational institutions could also increase the number of students attending Vamia’s hospitality programs.
The theory section of the thesis examines the hospitality sector and Vamia’s motivation theory, how the school and industry are affected by the lack of native workers, and what alternatives are available.
The qualitative research approach was used in the empirical research process. Students were interviewed to learn about their difficulties when considering future study choices. The most important result of the research is the discovery of new strategies that schools could utilize in attracting students.
The results show a lack of interest among Finnish students in studying food production, and this thesis aims to increase Finnish students' interest in the hospitality management program at Vamia. The study examined students' home environments, attitudes, interests, and leisure activities, focusing on healthy food and nutrition. After the discovery, the study emphasizes the importance of teaching culinary habits to younger generations for their health and well-being. Vamia's restaurant and catering courses can benefit both the catering industry and its participants, providing valuable knowledge and skills. The study also aimed to improve promotion strategies to attract young students to study food and hospitality management. To attract more students, the school should hold branding events, mix new ideas, and hold workshops to inform students about the hotel industry. Partnerships with other educational institutions could also increase the number of students attending Vamia’s hospitality programs.