Explore the market potential of Finnish corporate training in Vietnam
Tran, Suong; Yang-Pyydysmäki, Xiaoqing (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060722155
https://urn.fi/URN:NBN:fi:amk-2024060722155
Tiivistelmä
Vietnam's rapidly growing economy, characterized by strong Gross Domestic Product (GDP) growth, demographic advantages, and strategic global integra-tion, presents significant opportunities across various industries. These has raised the interest of Finnish corporate training providers to understand the market dynamics and their potential roles in the Vietnam business context. The objective of this thesis is to explore the market potential of corporate training in Vietnam, specifically for Jyväskylä University of Applied Sciences (JAMK) and possible other Finnish corporate training providers. The purpose is to aid these organization and companies in their future planning and decision-making regarding whether and how to enter Vietnam market by the research findings.
The research employs a mixed-method approach, integrating qualitative interviews with the stakeholders from various industries and organizations, and secondary data analysis. Key findings reveal the demand for technical and professional training, soft skills training, and strong interest in sustainability and clean technology related trainings. Finnish education, known for its innovative solutions and lifelong learning strategies, aligns well with the global standards valued by Vietnamese companies. However, challenges such as language barriers, limit market insights, cultural differences, difficulties in finding the right partners, the need for localization must be addressed to succeed in this market.
Commissioned by JAMK, the study concludes that leveraging Finland's strengths in specific sectors, addressing local market challenges, and adapting training programs to the unique needs of Vietnamese businesses are crucial. Future research should focus on deeper analysis and the developing tailored training solutions to enhance competitiveness and market presence.
The research employs a mixed-method approach, integrating qualitative interviews with the stakeholders from various industries and organizations, and secondary data analysis. Key findings reveal the demand for technical and professional training, soft skills training, and strong interest in sustainability and clean technology related trainings. Finnish education, known for its innovative solutions and lifelong learning strategies, aligns well with the global standards valued by Vietnamese companies. However, challenges such as language barriers, limit market insights, cultural differences, difficulties in finding the right partners, the need for localization must be addressed to succeed in this market.
Commissioned by JAMK, the study concludes that leveraging Finland's strengths in specific sectors, addressing local market challenges, and adapting training programs to the unique needs of Vietnamese businesses are crucial. Future research should focus on deeper analysis and the developing tailored training solutions to enhance competitiveness and market presence.