How can creative marketing increase your sales : a study of Antonics Global

Abstract

This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to attract consumers and grow businesses. This study examined the importance of storytell-ing, emotional engagement, and customer experience customisation as marketing pillars that increased customer interaction, sales, and loyalty.

This quantitative study used customer questionnaires to evaluate Antonics Global's innovative marketing efforts. These surveys showed that marketing creativity—including dynamic social media involvement, emotional relationships, live chat discussions, product customisation, and captivating brand narratives—is crucial. Creative marketing increased consumer connection and emotional investment, meeting modern consumer expectations and driving sales growth. These methods gave corporations a huge digital ad-vantage.

The thesis carefully showed how creative marketing methods improved customer involvement, brand loyalty, and sales performance. This research demonstrated the transforming power of innovative mar-keting to help brands thrive and resonate with their target audience. This thesis detailed the complex rela-tionship between creative marketing initiatives and sales and customer loyalty, providing a roadmap for businesses looking to use creativity to navigate the digital marketing landscape.