Persuasive Communication and Positive Environmental Behaviors Among Inhabitants In Yaoundé Central
Ensah, Nadia Nchuo (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024061122739
https://urn.fi/URN:NBN:fi:amk-2024061122739
Tiivistelmä
Pressure on the environment has in recent times led to increased ecological issues. Consequently, it has become important to promote messages that will lead to the adoption of positive environmental behaviors. These messages have to be persuasive in nature, so that they are able to motivate people to change their behavior. This study investigated if persuasive messages could positively impact the environmental behaviors of inhabitants in Yaoundé Central, and the factors that could potentially affect behavioral change.
Data was collected using a questionnaire and a consultation. The research established that there was a relationship between level of awareness on environmental issues and positive environmental behavior. By descriptive statistics, most people reported that they have taken a positive environmental action because they were exposed to persuasive messages. There was no significant association between sociodemographic characteristics and positive environmental behavior. We also found that social media is the most popular and preferred medium through which respondents receive messages on environmental issues. Our findings also support the importance of language in message framing.
Data was collected using a questionnaire and a consultation. The research established that there was a relationship between level of awareness on environmental issues and positive environmental behavior. By descriptive statistics, most people reported that they have taken a positive environmental action because they were exposed to persuasive messages. There was no significant association between sociodemographic characteristics and positive environmental behavior. We also found that social media is the most popular and preferred medium through which respondents receive messages on environmental issues. Our findings also support the importance of language in message framing.