Impact of digital marketing in Lemon Pvt.Ltd.'s offerings : a company case study

Abstract

Businesses have been connecting with their clients in a new method since digital marketing came into existence. They use this system to inform, attract, and change their intended listeners. One major misconception is that the use of this kind of tactic is mere but the opposite is true because we can see that for many reasons other companies care too much about it. In contrast to conventional forms of marketing such as newspaper advertising ever since its invention, many people have been relying on these types including email messages, search engine optimization, etc. Lemon Pvt. Ltd. is an advertising firm based in Nepal. This research studies the influence of digital marketing on Lemon and its offerings. It also performs a detailed analysis and aims to understand how Lemon's digital marketing approaches have persuaded the firm's consumer involvement, market positioning, marketing aims, and trade performance. Moreover, it shows how modern marketing practices have been altered due to digital marketing. Effectiveness and impact of Lemon’s digital marketing approaches are the major concern of this research and this brings out both its merits as well as challenges in transitioning to this new way of operation. Against this backdrop, one cannot ignore digital marketing today since it forms such an integral part of contemporary digital-based societies and thus remains top among strategies employed for enhancing customer relations and promotion of corporate growth. It also maintains a competitive edge. This research paper sheds light on how digital marketing has impacted Lemon and offers meaningful insights into the emerging nature of marketing in the digital era. It also admits limitations like geography and the lack of resources that would limit this study’s scope and its generalizability. Lemon’s digital offerings are the main theme of this thesis as it explores the literature about digital marketing. Also, the study examines the company’s growth and operation repercussions generally and provides a SWOT analysis. In conclusion, this thesis shows the vitality of digital marketing to firms and how modern techniques have fared in this era.