Navigating Change : managing Resistance and Implementation in Prime Time Television

Abstract

This thesis explores the challenges and strategies involved in transitioning the production environment of the prime-time television show Puoli Seitsemän within Yle, Finland's national public broadcasting company. The focus is on adapting to a new production structure, reinventing work identities, and implementing significant changes in job descriptions and production methods. The research employs established change management models such as Lewin's Change Management Model, Kotter's 8-Step Change Model, and the ADKAR Model to ensure a smooth transition. Qualitative methodologies, including case studies and interviews, are used to gather insights into the experiences and attitudes of the editorial and technical staff. The findings highlight the importance of adapting multiple skills, where employees are trained to handle various tasks across traditional professional boundaries, increasing operational efficiency and reducing redundancy. The study also emphasizes the role of continuous communication and inclusive planning in mitigating resistance to change. Resistance to change often stems from entrenched company culture and attitudes towards new practices. Workers more accustomed to technological advancements adapt more readily, while others face greater challenges. To address these issues, tailored training programs and workshops were implemented to foster an adaptive and collaborative team environment. The thesis concludes with strategic recommendations for managing organizational change in the broadcasting industry. It emphasizes the need for a holistic and adaptive approach, suggesting that successful change management relies on clear communication, empathy, and continuous support for all employees. These recommendations aim to help Yle and similar organizations navigate the complexities of technological adaptation and workforce transformation effectively. The ultimate goal is to create a streamlined production model where redundancies are minimized, and efficiency is maximized, paving the way for a more dynamic and versatile production environment.