Retaining the next generation of workers post-COVID : exploring effective strategies for enhancing generation Z employee retention in the post-COVID workplace environment

Abstract

This thesis explores the retention of Generation Z employees in the post-COVID-19 workplace, examining key factors that influence their career decisions. Drawing on semi-structured interviews with Generation Z employees and recruitment experts, the research identifies work-life balance, comprehensive benefits, professional growth opportunities, flexible work arrangements, inclusive hiring practices, a positive company culture, and strong DEI (Diversity, Equity, and Inclusion) initiatives as critical for attracting and retaining this demographic. Integrating Maslow's Hierarchy of Needs and Herzberg's Two-Factor Theory with current empirical findings, the study underscores the dynamic and diverse motivations of Generation Z. It emphasizes the need for flexible, inclusive, and personalized retention strategies that align with Generation Z's values and aspirations. The research provides practical recommendations for organizations to enhance their recruitment and retention strategies, ensuring a supportive and engaging work environment that fosters the well-being and professional growth of Generation Z employees in the evolving post-pandemic landscape.