FOOD BOUNDS CULTURE, CULTURE BOUNDS TOURISM : International Food Festival in Centria University of Applied Sciences
Ghimire, Manju; Chowdhury, Md. Rezanoor Bakth (2014)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501221521
https://urn.fi/URN:NBN:fi:amk-201501221521
Tiivistelmä
The purpose of this study was to show how food festivals are related with tourism industry. Food festivals have been considered as a major event in tourism industry. The objectives of this study include the elaboration of the term event and event management. The theoretical part of this thesis discusses about the history of food tourism, development of culinary tourism, how food can be used as a tool in branding a destination and project management.
Quantitative research method was chosen as a form of research for this project. A survey was conducted upon the participants of ACEEPT 2013 and the students of Centria University of Applied Sciences. The ACEEPT seminar was held in Pietarsaari/Jakobstab in Centria UAS, and the questionnaire was distributed to both students and teachers who were the participating in the ACEEPT week.
The survey results were assessed through SPSS statistical data management software. The survey results reveal that the respondents were highly satisfied with the event and they also appreciate the concept of food festivals as a tool for destination marketing.
Quantitative research method was chosen as a form of research for this project. A survey was conducted upon the participants of ACEEPT 2013 and the students of Centria University of Applied Sciences. The ACEEPT seminar was held in Pietarsaari/Jakobstab in Centria UAS, and the questionnaire was distributed to both students and teachers who were the participating in the ACEEPT week.
The survey results were assessed through SPSS statistical data management software. The survey results reveal that the respondents were highly satisfied with the event and they also appreciate the concept of food festivals as a tool for destination marketing.